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About Dancewear Direct
About Dancewear Direct
Dancewear Direct was one of Australia's pioneering dancewear discounters. We first embraced direct-to-the-public online distribution back in 2001 - before pretty much anyone else in Australian dance - in our quest to deliver Australia's best value dance products.
Australians weren't particularly comfortable shopping online back then, so we set out to earn our customers' trust through honesty, professionalism and exemplary service. We knew that we needed to make online shopping as simple, secure, convenient - and enjoyable - as possible. And we realised that we needed to give our customers compelling reasons to shop with us - dramatically cheaper prices, for one thing, but never at the expense of product quality. These values remain at the heart of what we do today.
We've enjoyed over a decade as Australia's favourite dancewear discounter and online retailer - that's over ten years of continuous product improvement, of working with evolving web technologies to deliver outstanding online shopping, and of striving to delight our customers with each and every purchase.
Dancewear Direct's SHOWSTOPPER® dancewear label now represents some of the finest products available in the industry worldwide, and yet our products remain some of the least expensive. We've steadfastly refused to put our name to the cheaply manufactured generic imports that our competitors choose to promote, nor to lower our manufacturing standards in order to compete on price. Our price savings will always come through our operating efficiencies and bulk buying power - not through the use of cheap materials or manufacturing corner-cutting.
It's what we call genuine value. We believe that it sets us apart from every other dancewear discounter in the Australian market. And it's just one reason why - more than a decade on - tens of thousands of Australian dancers continue to make Dancewear Direct Australia's favourite dancewear discounter.
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